
DeNovo Concepts is an Architectural & Interiors feasibility, programming and design firm established in 2004. We understand that designing and building is a complex and demanding art that require listening, financial judgment, technical insight and creativity. Our focuses are the Hospitality, Corporate and Healthcare environments. Our involvement from inception to occupancy encompasses a complete scope of services, continually commissioned by both new and loyal, long-term clients.
We listen carefully to our clients, drawing out their needs and desires. Throughout the entire process, we focus our experience and expertise to tailor the design to our client's unique requirements. This "Customer Centered" process results in an integrated design with uncompromised attention to detail. Our aim is to create functional and aesthetic solutions that compliment our client's business model and unique qualities.


Feasibility Study & Market Analysis
Our Feasibility Study and Market Analysis provides a simple way to document the facts and provides an independent professional estimate for the project prior to making any binding commitments.
We begin with a feasibility study to determine and document a project's viability. DeNovo Concepts uses the discipline of planning, organizing, and managing resources to frame specific project goals and objectives, and to provide initial estimates of project scale and costs. A Market Analysis is completed to identity the possible alternative solutions for a project and a recommendation on the best alternative that fits the market opportunity.
Elements of Feasibility Study & Market Analysis
A Feasibility Study is a solid evaluation of an idea or project. A Feasibility Study identifies key hurdles that must be overcome to realize the vision. It also evaluates the elements that are critical for a successful and sustainable project. The Feasibility Study & Market Analysis include:
- Market Research on the business concept and the opportunity
- Documentation of the core requirements for the project
- Review of Codes, Ordinances, Cultural & Social Issues
- Location
- Identification of the alternative solutions available
- A thorough review of each potential solution to determine its feasibility and cost
- Analysis of any risks and issues with each solution
- A recommendation for a preferred solution
- Programming and Visitor Experience
- Documentation of the results in a Feasibility Report
Concept & Program Development
Gathering User Data
An important aspect of any project is to gather user data so that the space plan delivers superior functionality. Some methods used to collect this data include:
- User focus groups
- Individual interviews of space users or clients
- Case studies of similar project concepts – what worked, areas that should have been modified
- Trend analysis of customer buying patterns
- Emerging technologies to enhance the overall design
Elements of Concept & Program Development
The Concept & Program Development Document includes:
- Project Mission & Brand Identity Development
- Identification of Needs
- Functional Square Footage Estimates
- Site Analysis
- Relationship Diagrams
- Project Scope
- Conceptual Sketches & 3D Models (Where Required)
- Conceptual Budgeting
- Design Standards
Architecture & Interior Design
Once our client chooses a specific scheme, the DeNovo team continues to fine tune the design by incorporating structural and major systems into the project, selection of exterior and interior materials, and assimilation of specialized components of the project (common areas, parking, etc).
Elements of Architectural & Interior Design
Architectural & Interior Design includes:
- Detailed Space Planning
- Schematic Plans & Design Development Documentation
- Sustainable Design
- Custom FF&E (Furniture, Fixtures & Equipment) Design
- FF&E Sourcing & Purchasing
- Art Program
On Time, On Budget
DeNovo Concepts pays attention to the bottom line of our clients. We understand that good design drives the profitability of any significant project. Our philosophy is to be creative, be responsive, and to be involved. This philosophy results in exceptional projects that are delivered on time and on budget.
Collaborative Consulting Services
In partnership with trusted firms, DeNovo provides these services via our partners and incorporates the elements of these into the overall project plan, budget, and design. Consulting Services include:
- Structural, Civil and Soils Engineering
- Mechanical, Plumbing and Electrical Engineering
- Lighting Design
- Landscape Architecture
- Environmental, Transportation Engineering
- Food Service Design
- Signage & Graphics Design
